Weekly Content Batch Plan for Omni AI

Weekly Content Batch Plan for Omni AI

Objective

Generate 5 high-converting content batches per week (Mon-Fri) across channels:

• SEO Articles (traffic + authority)
• Social Posts (engagement + warm lead gen)
• Email Sequences (nurture + conversion)
• Ad Copy (paid acquisition)
• Product Copy (direct sales)

All content must serve one of three revenue purposes:

1. Sell directly
2. Drive converting traffic
3. Build authority that attracts customers

Target Audience

• Home services SMBs: HVAC, plumbing, roofing, electrical, general contracting
• Owner-operators missing calls, losing leads, no follow-up system
• Core pain: leaving money on the table due to operational gaps

Brand Voice (Golden Rules)

• Navy (#1e2839) + Gold (#c3a067)
• Warm, confident, direct
• Tone: Business partner, not tech vendor
• Tagline: "Your business, answering itself"
• NO fluff, fake curiosity, forced casualness, or LinkedIn thought-leader cadence

Platform Strategy

1. SEO Articles (useomniai.com)

• Target keywords: ["ai receptionist for hvac", "plumbing business automation", "automate roofing leads", "electrical contractor crm", "contractor call answering service"]
• Length: 1500-2000 words
• Structure: Problem → Cost of inaction → Omni as complete solution → Social proof → CTA
• SEO: Semantic keyword grouping, header optimization, schema markup
• CTA: Link to thisisomni.ai (cold traffic → trial)

2. Social Media (LinkedIn, X)

• Platforms: LinkedIn (B2B decision-makers), X (tech-savvy contractors)
• Content mix:
  • 3 customer results/week ("HVAC Co. saved $4.2k/mo")
  • 2 product demos/week ("How Omni books appointments")
  • 3 educational posts/week ("Why 68% of leads go cold")
  • 2 competitive comparisons/week ("Omni vs HeyRosie")
• Format: Hook + data point + Omni solution + CTA

3. Email Sequences

• 3 sequences:
  1. Trial onboarding (5 emails)
  2. Lead nurture (7 emails)
  3. Win-back (3 emails)
• Goal: Drive trial → demo → conversion
• CTA: Book discovery call

4. Ad Copy (Google, Meta)

• Headlines: Benefit-driven, pain-focused
• Body: Short, direct, value-prop clear
• CTA: "Start Free Trial" or "Hear Your AI"
• Keywords: High-intent commercial terms

5. Product Copy (listings, features)

• Frame as AI employees, not features
• Founder: 4 AI employees ($249)
• Growth: 7 AI employees ($499)
• Pro: AI C-suite ($999)
• Value prop: Replaces $3k/mo in staff + tools for $249

Weekly Batch Schedule

Total/week: 5 articles, 15 social, 7 email, 10 ad, 5 product copies

Content Pipeline

1. Scribe generates daily
2. Published to useomniai.com
3. Auto-distributed via Blotato/Henry
4. Performance tracked in GSC & analytics
5. Winners scaled Sunday

Success Metrics

• SEO: Top 3 rankings for target keywords
• Traffic: 50k+ monthly visitors in 6 months
• Conversion: 5% trial signup from blog
• Social: 15% engagement rate, 200 discovery calls/month
• Revenue: $120k MRR from content-driven trials

Immediate Next Steps

1. Pull approved keywords from Supabase
2. Generate Monday's content batch
3. Deploy pipeline
4. Monitor GSC

Prepared for Magnus — Scribe, Omni AI Content Engine