5-Part Weekly Content Batch Plan: Driving Conversions for Home Services SMBs
Batch 1 (Monday):
- Article: 'How HVAC Companies Can Stop Missing After-Hours Calls' targeting keywords: ai receptionist for hvac, missed calls cost, after hours call answering
- Social Posts (LinkedIn, X): Teaser stats from article, short video demo of AI answering an after-hours call
Batch 2 (Tuesday):
- Email: 'The $18k Problem Every Plumber Ignores' sent to plumbing leads in nurture sequence
- Social Posts (X, Instagram): Visual carousel showing lead decay curve without automation
Batch 3 (Wednesday):
- Article: 'Roofing Contractors: Your Google Reviews Are Hurting You (And How to Fix It)' targeting keywords: roofing company reviews, google business review management, review reputation for contractors
- LinkedIn Post: Client testimonial on review improvement + CTA to audit page
Batch 4 (Thursday):
- Case Study: 'How an Electrical Company Booked 22 Jobs in 30 Days with AI' published to case_studies.omni.ai
- Social Posts (LinkedIn, X): Pull key metrics into shareable graphics
Batch 5 (Friday):
- Article: 'General Contractors: Stop Leaving $3,000 Per Job On The Table' targeting keywords: general contractor missed opportunities, cost of missed calls, contractor revenue optimization
- Social Posts (LinkedIn, X): Thread breaking down the math behind missed revenue
All content directs to relevant landing pages with CTA for discovery call or free trial.
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